Why I quit Plastic Free July

I flunked Plastic Free July. Quite spectacularly. I tripped up on the first morning (yep, didn’t even make it to lunch time), again in the afternoon and a few times soon after that.

I felt like a right tool as there’d been some build-up on my social media (a bolshy ‘Coming atcha Plastic Free July’ on my Instagram just a few days earlier). I picked myself up, dusted myself off and dived back in. Only to be scuppered by a wretched fizzer after my son’s swimming lesson and a moment of weakness, an inability to resist my favourite (plastic covered!) magazine.

More beating myself up. And a healthy dollop of apprehension about our upcoming holiday (one where we’ll be on the move, staying with people and completely out of our routine).

So I decided to throw in the towel. At first it felt like copping out; like I was diluting my efforts for the sake of convenience. But it just wasn’t working and it was time for a recalibration.

Challenges such as Plastic Free July are not meant to be easy. I guess that’s the point – to challenge and even frustrate you, and, in this case, to create awareness around just how pervasive plastic is. Some people get it right, not just in July but Every Damn Day (check out the Zero Waste Home and Trash is for Tossers sites). We need the trailblazers and the purists — they show us what’s possible; their invaluable tips and tricks pave the way for the rest of us.  We may not succeed in completely emulating them, but it’s somewhere to start and we can do what we can, when we can.

My strategy moving forward? Pick a thing – one thing – and hone in on it until it becomes ingrained. Plastic shopping bags – it was a process but now I’m done with them; it’s overs cadovers; the reusable bags are now an effortless part of my routine. Ditto the glass water bottles.

Next up – straws! Sometimes we get it right and remember to say those three magic words (‘No straws, please’), sometimes we don’t. We’ll just keep at it, until, eventually, we remember every (or most) times.

Plastic toothbrushes and cosmetic bottles? I’ll get round to ditching them too, eventually.

Also, it’s important to keep some perspective. Slip up? Move on quickly and focus on what you have done. I’d done some wonderful prepping in June — sourced and started using my closest bulk store, invested in reusable produce bags and stocked up on my glass jars, so, in a way, Plastic Free July did it’s thing on me. I just didn’t want to be lugging around all that guilt every time my kids asked for a mint.

I feel wonderfully unburdened. I can ditch the guilt — and the plastic!

 

Girl crush!

I’m totally crushing on two powerhouses of the zero waste movement. Gorgeous beyond, twenty-something New Yorker Lauren Singer is the brainchild behind Trash is for Tossers. Uber stylish Bea Johnson of Zero Waste Home is often dubbed the founder of the zero waste movement. She’s been living waste free with her family in LA since 2008.

Bea Johnson
Bea Johnson of Zero Waste Home

Beyond the ridiculous amounts of cool they exude is a powerful message – our planet is in trouble and there is a whole lot we can do about it. Bea Johnson uses beetroot juice as lipstick. She’s that extreme. And while many of us are stuck on the 3R’s she’s expanded hers to 5 – Refuse, Reduce, Reuse, Recycle, Rot.  On the sites of these two zero wasters you’ll find images of their years worth of waste in a single glass jar (that’s as much waste as I come back with after a kids birthday party!).

Much of what they (and other zero wasters for that matter) do and propose seems, at this juncture in my life, unattainable. But it’s good to have role models right? Every now and then, scrolling through their feeds, something sticks and small tweaks are made.

*Bea Johnson might be touring South Africa in May! Watch this space!