A single mason jar — that’s how much trash Bea Johnson, her husband Scott and their teenage sons Max and Leo produce in a year. Dubbed ‘the priestess of waste-free living’, Bea, a French native who transplanted to California, has inspired millions around the world to adopt her zero waste lifestyle, in which she sends virtually nothing to landfill.
Recycling — a sticking plaster?
It’s no secret that our addiction to single-use plastic is wreaking havoc with our environment. Recycling is often touted as the solution to our trash woes. But given that it’s not always clear where or how an item should be recycled, it’s far from a long-term solution. As Bea points out, “Once that piece of plastic leaves your home, you’ve lost control of it.” Plus, she adds, “Recycling uses a lot of energy!”
(South Africans are not great recyclers anyway. Of the approximately 108 million tons of waste we generate annually, only about 10% is recycled. The remaining 90% ends up in our landfills — toxic garbage dumps which are fast running out of airspace).
Recycling helps, but more important is to generate less waste in the first place.
So, while the rest of us put bags of trash out on the curb every week, how does Bea whittle her annual waste down to a single jar?
By following, in strict order, the 5R’s, which have become something of a mantra for aspiring zero wasters — Refuse, Reduce, Reuse, Recycle, Rot (compost). For tons of tips on how to follow the 5R’s, check out Bea’s Zero Waste Home site where she spells it all out clearly and comprehensively.
Sounds daunting, right? But Bea is on a mission to blast through misconceptions that zero waste living is expensive and unattainable. “By buying bulk and eliminating packaging, you can save at least 15% of your monthly grocery bill,” she advises.
Once you start refusing what you don’t need and reducing what you do, you naturally accumulate less, she explains.
Bea is living proof that by declaring war on waste you needn’t compromise on style. With her endlessly versatile 15-piece capsule wardrobe — check out One Dress, 22 ways and 50 ways to wear a men’s shirt — Bea exudes an enviable Parisian chic. Her clutter-free home is a gorgeous, calm, light filled space that looks like it belongs in the pages of a décor magazine.
Bea Johnson in South Africa
Bea toured South Africa last May, giving the country’s burgeoning zero waste movement a major boost. Inspired by the 5R’s, Colleen Black of Life Lived Simply has been living waste free since early 2015. If you’re curious about how to dispose of your contact lens containers, what to do with your EcoBricks or where to get beeswax wraps, the Zero Waste Journey in South Africa Facebook group, founded and managed by Colleen, is a trove of ideas and solutions. It’s becoming the go-to online hub for South Africans wanting to live greener and tread lighter.
Opting out of the consumer madness that characterises modern life can be liberating. But those paving the way counsel that you can’t overhaul your life in a day. It’s a journey, one that requires patience.
Jade Khoury of Low Impact Living, an organisation that run eco-awareness workshops, has been living waste-free for many years. Her advice? Take it slow, and have fun doing it. “It didn’t happen overnight. It took a few years,” she says.
And, something echoed by eco-warriors everywhere — don’t beat yourself up when you fail, which is inevitable. “Be compassionate with yourself. Find solutions that are fun and creative, rather than feeling guilty, or deprived,” Jade advises. “If you slip up, see it as an opportunity to side-step that issue next time.”
It sounds like it’s worth persevering. That paring down your life in this way is not just gentler on the planet, it’s transformative, spilling over into every corner of your life.
“There are so many perks to this life,” says Jade. “It’s healthier. You remove a lot of the toxins and (heavily-packaged) junk food from your life. By choosing to cut out packaging, your start shopping differently, more directly. And that brings up a lot of opportunity for conversation and human connection, a sense of community.”
“The best thing about this lifestyle is the simplicity,” enthuses Bea. “The less you have, the less you need to clean, dust, maintain and eventually repair or discard. It’s made me grateful for everything we do have, and it feeds my creativity daily, as I’m always searching for solutions. We’ve discovered a lifestyle based on experiences rather than things. A life of being rather than having. And that’s what makes life richer.”
Need local inspo?
Check out these South African Instagrammers showing us how it’s done. Left to right:
Shannon Goodman — @journeytozero_
Alex Radlinger — @zerowastejourneycapetown
Khaya Alexander — @wastelessafrica
Also check out:
Nude Foods — Plastic Free Grocery, Cape Town.
Wild & Waste-Free Co-Op — For your zero waste starter kit. Glencairn, Cape Town.
Faithful to Nature — Online Organic Shop (you can apply a plastic-free filter).
Shop Zero — Zero Waste, Plastic Free Lifestyle Store. Woodstock, Cape Town.
*Featured image credit: Connie Mirbach